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Einladung zum Vortrag


14. September 2015, 14.00 Uhr s.t.
Universität Bremen | Cartesium Rotunde

Prof. Dr. Christoph Hölscher
ETH Zurich | Department of Humanities, Social and Political Sciences


Wayfinding where Cognition meets Architectural Design
Orientation and navigation can be a challenging task in the built environment, especially in large
scale public buildings such as hospitals, conference centers, train stations or airports. This can limit
the functional qualities of a building as well as patron's wellbeing. Understanding how
environmental features as well as individual spatial abilities shape orientation as well as movement
behaviors can help architects improve the usability and user experience of their building designs. We
employ spatial analysis tools such as Space Syntax, behavior observation and targeted user
experiments, eyetracking studies and Virtual Reality simulation as part of humancentered design
support and evaluation. Such behavioral user studies are complemented by interviews and design
experiments with architectural designers in order to clarify how architects anticipate building usage
and human cognition in their own design process. I will provide an overview of these studies and
hope to discuss how this can extend to movement behavior of groups and how multiagent
simulation can be integrated.
Biografie
Christoph Hölscher is a psychologist by training and Professor of Cognitive Science at ETH Zürich since 2013, with an
emphasis on Applied Cognitive Science. He was previously Assistant Professor at the Cognitive Science Center of the
University of Freiburg, Germany. There he was as principal investigator on projects in the SFB/TR8 Spatial Cognition,
Europe's largest research center on spatial cognition integrating psychology, cognitive science, computer science,
linguistics and GIS. He holds a PhD in Psychology from University of Freiburg, serves as honorary senior research
fellow at UCL, Bartlett School of Architecture, and as visiting Professor at Northumbria University Newcastle. The ETH
Cognitive Science group is investigating basic and applied questions of complex cognition, i.e. understanding how
humans tackle complex tasks in realworld task environments. Such complex tasks range from interaction with
computer system to finding one's way around a large building or urban environment. The group is reaching out to
engineers, architects and designers, emphasizing a humancentered perspective on technology and environmental
design.

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Wayfinding - where Cognition meets Architectural Design
Wayfinding - where Cognition meets Architectural Design


 



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